NaguPay is a project exploring how a digital payment platform could work for users across the MENA region. The focus is on making payments feel clear, reliable, and easy to use, with design decisions shaped by regional context and day-to-day behaviour.

I created the brand from the start, starting with early ideas and carrying them through to a complete visual system. The work covers identity, motion, and a website concept, with each part designed to work together across real-world use cases.