Pharmica is one of the UK’s leading online pharmacies. For this project, I focused on how the brand could feel more structured and accessible across key touchpoints, without changing its identity. From grid-based social content to homepage redesigns and physical merchandise, I built a system that helps users absorb information at their own pace.

I also drew inspiration from the curved form of the Pharmica logo itself, using this shape to help soften layouts and inform how elements move across the page.