An exhilarating video advertisement that rose to the spectacle of The Carabao Cup, which is the second most prestigious domestic football cup competition. By utilising Sky Sports' bespoke typeface and red colourway, I was able to tell the story for the Carabao Cup for Sky Sports Football that grasped the authenticity and atmosphere that still visualised Sky Sports Channel Branding. I decided to name the advertisement campaign 'On the road to Wembley' as it shows you a breathtaking story of the Carabao Cup.