This was a live brief to create a Slazenger campaign with Studio Blup by rebranding them to make them culturally relevant in the 2018/19 marketplace with the influence of fashion, sport, and lifestyle. I aimed to create a visual identity that was modern and playful that still represented Slazengers' cultural history in this campaign. I also focused on the brand's target audience by using the slogan 'Let Life Unfold' to inspire them to express their lifestyles.