I developed the creative direction and visual system for This Week in Fashion, a multi-week content series from The Business of Fashion spotlighting industry leaders shaping culture and commerce.

The challenge was to create a campaign identity that could evolve weekly while remaining cohesive across platforms. I built a flexible design system covering podcast covers, article hero imagery, email headers, and supporting digital assets.

Every guest was given their own distinct colour from the BOF colour palette, framed within a structured visual design that provided a feeling of completeness to the series. The result was an editorial-led campaign that balanced bold typography, strong layout, and repeatable design built to scale without losing impact.